Most people are very surprised to learn that the food is very reasonable (my turkey sandwich on wheat....$1.50....try that at another major event!). There is no advertising, such as Coke glasses....everything is in Masters cups and the sandwiches are in green wrap.
That doesn't mean things don't ever change. This year they have a much larger practice area for the golfers. Last year, they began providing free parking....try to find that at another major event!
I have never been a Tiger fan, though I will admit he is a great athlete. I remember when he came to the Masters as a young college amateur. He kind of scoffed at Magnolia Lane and all the traditions of the Masters. I don't think he still scoffs at them now since he chose the Masters as his reentry spot back into golf.